Search this Topic:
Jul 25 05 5:37 AM
Jul 25 05 6:31 PM
Jul 27 05 3:27 AM
by Brandon Gray
A candy man and a couple of randy men handily squelched a weak attack of the clones, though overall business suffered. The year-to-year down trend returned as all pictures playing generated $140 million, down nine percent from the comparable frame last year.
Intended as a summer tent-pole, DreamWorks' The Island transplanted a meager $12.4 million from 3,122 theaters. Director Michael Bay's $122 million clone thriller, co-produced by DreamWorks and Warner Bros., earned a fraction of such similar summer science fiction events as I, Robot and Minority Report and stands as a massive misfire along the lines of XXX: State of the Union or Rollerball. "Clearly, this is a disappointing opening," said DreamWorks' head of distribution Jim Tharp. "The tracking had indicated that we were looking at this kind of opening, but it is still disappointing. I liked the movie. We can only hope the film finds an audience down the road." According the studio's exit polling, 51 percent of the audience was male and 52 percent was over the age of 25.
The Island marked Michael Bay's first movie away from mega-producer Jerry Bruckheimer and his first outright financial failure. Guided by Bruckheimer's slick, crowd-pleasing aesthetic, Bay's track record was five for five with the hits Bad Boys, The Rock, Armageddon, Pearl Harbor and Bad Boys II. The Island looked like Bay's past movies superficially, replete with cacophonous pyrotechnics and choppy editing, and it carried over the Bruckheimer tradition of off-beat casting with leads Ewan McGregor and Scarlett Johansson.
Gone from the equation were an appealing premise and savvy marketing. The Island had a genre identity crisis, crudely mixing futuristic sci-fi with present-day action in what looked like a cross between Logan's Run and The 6th Day. Since sci-fi can be a tough sell, the ads quickly dispensed with any sense of mystery, and they didn't develop characters to draw audiences into the movie's world. Instead, they showcased the generic spectacle. The plot seemed to be revealed in the trailers with the refrain that there is no Islandand the fact that there's no island in a movie called The Island was pounded into potential moviegoers. The natural reaction was indifference.
Jul 27 05 4:42 PM
Jul 27 05 5:00 PM
Jul 27 05 5:40 PM
Jul 27 05 10:42 PM
Jul 31 05 5:19 PM
Quote:Director Calls 'Island' Opening Haul 'a Debacle'
By Chris Lee, Special to The Times
Anticipating that the heat would be on in Hollywood this weekend, "The Island" director Michael Bay slipped away to sweltering Arizona. "I didn't hear the numbers all weekend," he said. "I relaxed, called my agent Sunday and said, 'Give me the bad news.' "
When he heard the film finished in fourth place with $12.4 million, it was clear: "It's a debacle, it's my worst opening weekend ever," Bay said.
This summer's box-office doldrums has claimed numerous victims: "Rebound," "Lords of Dogtown," and the bigger budget films "Cinderella Man" and "Kingdom of Heaven." Now moviegoers have crowned the biggest opening belly-flop so far: Bay's "Island."
Paul Degarabedian, president of Exhibitor Relations Co., said the film's opening comes as a major disappointment for distributor DreamWorks SKG. "There's a lot riding on a tent pole movie like that," he said.
Bay bemoaned that the movie had low awareness. Even before it opened, he had sharp words for the marketing campaign, complaining in a Times interview that the effort wasn't generating interest and that a poster made costar Scarlett Johansson look like "a porn star."
DreamWorks marketing executive Mike Vollman said the studio mounted its biggest-ever print, online and broadcast marketing campaign for "The Island," an effort that included five trailers, a screening campaign, three websites and numerous Internet ads.
Bay cited other possible factors for the movie, which stars Ewan McGregor and Johannson as clones. "It could be the subject matter, the lack of stars," he said. "I'm not blaming the whole thing on the marketers."
The opening for the $124-million film means "The Island" grossed just 10% of its production budget placing it ahead of "Cinderella Man" and "Kingdom of Heaven" as the most expensive dud of the summer so far.
Bay's previous five films opened at No. 1, grossing $1.7 billion combined worldwide, according to Boxofficemojo.com. "Everyone from [Steven] Spielberg to [Robert] Zemeckis to [Stanley] Kubrick they've all had big flops," he said. "I was five for five. You know it's going to happen." "It hurts," Bay added. "It's always the director's fault."
Aug 3 05 3:52 AM
Aug 3 05 7:15 AM
Aug 4 05 1:05 AM
Aug 4 05 1:37 AM
Quote:Que pena que me jodieran la peli con el trailer!!!!
Aug 4 05 5:08 PM
Aug 4 05 5:52 PM
Aug 4 05 11:13 PM
Aug 7 05 2:23 AM
Aug 8 05 5:12 AM
Aug 8 05 7:15 PM
Aug 9 05 3:24 AM
Aug 9 05 5:29 AM
© 2017 Yuku. All rights reserved.